Not Your Darling

Not Your Darling is an exploration in Gen Z fashion and culture, developed as an exercise in designing for today’s younger, more culturally and ethically conscious consumer.

Developing this brand’s voice and personality first was key. Not Your Darling is about femme empowerment and rejection of cultural beauty and fashion norms, so the visual brand combines both femininity and edge. The gritty textures, high noise imagery, sharp serif logo, and sassy icons were built to support this mission.

Development of brand name, logo, brand, emails, and social design assets.

Programs: Adobe CC (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma

Skills: Brand identity, motion, email, social