Puddy Tat

Puddy Tat is a portfolio exercise created to explore brand and design for a CPG cat food client.

Cats are bold, mischievous, snarky, and energetic, and this visual brand reflects each of those characteristics. The email and social assets lean into internet cat culture and humor as a powerful tool to connect with cat owners online.

For this portfolio exercise, I developed the brand name and designed the logo, visual brand, email, and social assets.

Programs: Adobe CC (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma

Skills: Brand identity, packaging, motion, email, social